Client Satisfaction and Retention: Gray Rock is not a high producing sales operation. Most of our growth has come from referrals from satisfied clients or retention of clients from brokerages that have joined with us. We focus on making and keeping satisfied clients than on new business  while dissatisfied clients leak out the bottom. We believe in win-win relationships.

Every Call is Answered: Gray Rock feels that a caring and interested human voice is appreciated by the majority of clients. As a result, every call is answered personally by one of our insurance professionals during business hours.

Eco-Friendly:  At Gray Rock we are working towards operating a paperless office in an effort to make information sharing easier and to minimize environmental damage.

Availability of insurance markets: A good selection of major insurance markets is one of the ways in which Gray Rock is able to provide excellent cost/benefit results for our clients. Many competitors, including much larger brokers, have reduced their number of insurance markets in order to cut overhead and maximize compensation, but have reduced the available options for their clients. Gray Rock is contracted with an unusually large number of insurance companies for personal and commercial property/casualty insurance and has most of the market available for employee benefits, life and disability insurance.

Independence: Gray Rock is totally independent from all insurance company suppliers. This enables us to have complete freedom of choice in selecting an insurance market for our clients and to put their needs first. A growing percentage of larger insurance brokers are being bought our or are partly owned by insurance companies. We question their independence and highly value ours.

Qualified Insurance Professionals: All of our insurance professionals here at Gray Rock are RIBO licensed insurance brokers and are required to complete continuing education courses each year to enhance or broaden their areas of expertise. We ensure the best customer service and excellence of knowledge in the insurance field.

History of Gray Rock:  Gray Rock Insurance Brokers has grown out of an insurance agency founded prior to World War II. The combined history and experience of the component parts of Gray Rock will assure our clients above average service and a broader choice of insurance companies and insurance products than most other insurance brokers in Ontario.